Income$85k

The most desirable car shoppers - anywhere!

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Particularly impressive is the iPad's dramatic rise in share among mobile users, clearly it is a significant driver in the shift to mobile

Jason Ezell, Dataium President (1)

The iPad is the #1 mobile device used in car shopping(2)

The most-used device in car shopping is not an iPhone, BlackBerry, or Android. Industry research shows that the iPad represents more traffic to auto dealers websites than any other mobile device.

Why? It's because iPad owners are the most likely demographic to buy new cars. They are young, typically between 25 and 32, and affluent, with a median income of $85,000.

iPad owners aren't just any car consumer -- they are unique, high-value leads. iPad owners represent the millions of individuals looking to buy higher-end cars.

CarZen is the secret to capitalizing on this market by addressing the needs of consumers who are using their iPad to facilitate every part of the car buying process, from research to purchase.

iPad Owners:

Ready-to-Buy Customers: Industry research suggests that iPad owners are at least 3x more likely to buy a new car than than the general population (3)
Affluent: With a median income of $85K, iPad owners are looking for fully-loaded, higher-end models. (4)
Young: iPad owners are primarily between 25 and 34 years old, and many are looking to purchase their first new car.

Affluent Audience

With median income of $85,000 and over-representation of Lawyers, Doctors, Bankers and Engineers, iPad owners are also looking into Audi, BMW, Jaguar and other premium brands

New Car Buyers

Mobile device owners are 3x more likely than the average American to be in-market for a New Car. These same buyers also buy higher content vehicles.

Using iPads for Car Shopping

The #1 Mobile Device used for Car Shopping in July 2011 was the iPad (5). With expected 100% growth in the next 12 months of iPad sales, this is expected to accelerate.

Younger, Influential Audience

Average iPad owner is 25-34, excited about buying a new car, and highly influential with parents and friends.